Pictured here with Dean Bill Locander (right) and Faculty Senate President, Professor John Levendis (left), Dr. Bacile (middle) is announced as the winner of the 2017 Loyola University Faculty Senate Teaching Award. This award is presented to the most outstanding faculty member in the entire University.

With several years of experience teaching undergraduate and graduate courses at Loyola University New Orleans and Florida State University, my teaching philosophy includes presenting course concepts with enthusiasm and creating an energetic, participative learning environment.

 

A culture of exploration and open dialogue is established with students. By creating a learning environment in which students are not afraid to voice opinions or ask questions, it fosters class participation, student discussions, and a more engaging class setting versus a standardized lecture. The following is a brief summary of some of my courses.

Electronic
Marketing

The Electronic Marketing course is one that I have taught since 2010. A lot has changed since that time and so has the course topics and concepts. Currently, the course focuses on getting students certified in one or more areas of Google technologies, such as Google Analytics and Google AdWords.

Digital
Marketing Analytics

The Digital Marketing Analytics course is taught at the graduate level. This course requires students to analyze and present digital marketing cases in topic areas such as search marketing, online crisis management, e-commerce, social media, mobile marketing, and other e-marketing topics. In addition, students use Google Analytics to learn about various digital metrics, while also preparing to pass the Google Analytics certification exam.

Strategic
Marketing Management

Strategic Marketing Management is taught at both the graduate and undergardauate levels. The graduate course is more advanced and more difficult, but each course shares the commonality of using the Harvard case method of instruction. It immerses students into realistic business situations and requires strategic decision making.

Principles
of
Marketing

This an introductory course for students to learn about marketing for the first time. Numerous marketing topics are introduced to give students a broad understanding, including strategic planning, consumer decision making, segmenting and targeting markets, marketing research, retailing, promotions, advertising, public relations, emerging technologies, and several other topic areas.

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© 2016-2020 by Todd Bacile and
Bacile Marketing Research, LLC.

 

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